From Strategy to Transformation: Lead with Narrative
Susan Howes | Founder & Chief Transformation Strategist
Great leaders don’t manage.
They inspire. They influence. They lead.
Leaders today want alignment that lasts, change that gains traction fast, and a culture that doesn't just adapt — but engages, owns, and delivers. What's missing is not more communication. It's clarity, belief, and trust.
That's the power of story.
I partner with senior leaders to drive transformation that reshapes thinking, strengthens trust, and aligns people with purpose - not just to accept change, but to champion it.
Because strategy alone doesn't move people. Story does.
It builds beliefs. It clarifies direction. It activates momentum.
Together, we shape the narrative that connects your story to the everyday decisions, behaviors, and culture that make it real.
Better stories create better leaders.
Better leaders build better workplaces.
Transformation starts with the right story - and the right leader to tell it.
A Solution in Every Story. Where Transformation Begins.
Inspire. Influence. Lead.
A Proven Transformation Approach
When leadership narratives fall short, change stalls.
When they align? Teams commit. Cultures shift. Momentum builds.
My Inspire, Influence, Lead™ approach helps executives move from fragmented communication to full alignment—turning uncertainty into clarity, resistance into ownership, and stalled strategies into forward motion.
✅Inspire: Strengthen executive presence to spark aligned action
✅Influence: Build strategic narratives that drive trust and decision-making
✅Lead: Create lasting transformation through clarity, consistency, and credibility
Because transformation doesn’t happen in memos.
It happens when your story moves people to act.
Why Leaders Work With Me
You Don't Need More Frameworks. You need traction.
I bring a rare blend of:
✅Deep OCM expertise
✅Strategic storytelling
✅ Executive leadership insight
I help senior leaders:
✅Align behaviours to strategic intent
✅ Accelerate transformation through narrative precision
✅ Equip teams to lead change from within
Whether you’re navigating a culture shift, AI disruption, or a stalled strategy—
your story is the key to leading with impact.
Case Stories: Real Leaders. Real Shifts. Real Results.
Leadership Team Transformation: Breaking Silos & Building Alignment
Leadership Team Transformation: Breaking Silos & Building Alignment
Leadership Team Transformation: Breaking Silos & Building Alignment
Breaking Silos. Building Alignment.
A leadership team needed change—but lacked direction.
When narrative clarity entered the conversation, culture shifted, and alignment took root.
Empowering a Novice Leader in Customer-Centric Transformation
Leadership Team Transformation: Breaking Silos & Building Alignment
Leadership Team Transformation: Breaking Silos & Building Alignment
From Uncertainty to Influence.
An emerging executive struggled with trust and presence.
Through story-based coaching, they found their voice—and their leadership momentum.
Developing Leadership Presence: From Uncertainty to Influence
Leadership Team Transformation: Breaking Silos & Building Alignment
Developing Leadership Presence: From Uncertainty to Influence
From New Leader to Change Catalyst.
A first-time team lead faced pressure to deliver—but lacked confidence.
We rewrote the story. He stepped into influence. Results followed.